
The superstars of Web 2.0;
Flickr,
Digg,
Blogger et al, have made their way into the hearts of millions on the back of the 2.0 phenomenon. There is one player that continues to draw me however; Google. Looking back over the 20 or so posts I have made, Google
continues to pop up and although I try to avoid the big G, it is becoming increasingly difficult. It seems that almost every week something new released as to beta and improvements on existing products have not slowed. The last couple of weeks in particular have brought with it a number of Google orientated announcements, some of which I will attempt to cover here.
Google Docs & Spreadsheets::Micro$oft Office has had a strangle hold on the office application arena for what seems like forever. More recently there have been
a number of Web 2.0 ventures attempting to change this by releasing free online alternatives. Courtesy of the
purchase of Writely, Google has thrown its hat into the ring and come up with Docs & Spreadsheets. Not the most inventive of names, but it certainly does what you would expect. Signing in with a Google account you can create or upload any number of documents and spreadsheets, editable from within any modern browser. It is impossible not to compare Google Docs & Spreadsheets with M$ Office but whether or not this is a fair fight is up for debate. What Google's efforts lacks in features it makes up for in online elements. One of the biggest draw cards of Docs & Spreadsheets are the collaboration tools. I was initially skeptical as to how useful this would be, but after a couple of weeks of experimentation, the ability to share a document between work mates, the missus etc, has been useful more than once. This service is yet to prove itself fully, a number of common M$ Office features are yet to make an appearance, and it will take some time for users to get used to doing these type of activities in a browser, but for some it may be an effective an cheap solution. Particularly if collaboration with others across the wider web-o-verse is something they would use.
Google Analytics::Its one thing to setup and run a website, blog or other online outlet, but actual getting something useful out of it all is a completely separate dilemma. One tool that every good web developer needs is some way of gathering statistics on visitors. Most web servers include tools for this but analysing the potentially massive amounts of data for any purpose remains difficult at best. Recently stepping up to the plate is Google Analytics, providing an all in one tool for... wait for it... analysing statistics. As with most free online statistic tools you simply have to create an account and add some javascript into your page source to start the collection process. Once the data starts to come in, Analytics starts to get its groove on.
Using Flash based widgets, a number of graphs surmising visitor information is quickly displayed. Interaction and beauty makes the service extremely attractive to even the most hard-core site owner. This is just the start though. Google Analytics takes site stats to the next level, providing a level of reporting detail unheard of in a free service. There are a bunch of awesome features here, but one that really stand out to me is 'Conversion Goals'. Conversion goals allow for specific user activities to be tracked, e.g. a certain page being reached. This is particularly designed for marketing purposes but in its simplest form it provides a powerful way of seeing how your site is used or could be improved.
Any size site could benefit from the power of Google Analytics. Although the service is free, I am yet to see any alternative, free or otherwise, that provides anywhere near the depth and customisation.
GooTube::YouTube hit the Web 2.0 radar and just would not stop. It would be completely redundant of me to write too much on its evolution from zip to the most bandwidth hungry site on the net, so I won't. Instead I would like to share a few thoughts on
Google's multi-billon dollar acquisition of the service. For months the blogosphere was full of the feeling that YouTube had grown too big for anyone to consider buying. Google sure showed them, but at what cost? The risk of legal boffins deciding to chase a piece of the Google pie in copyright infringements is way too big to ignore. The fact that they already possessed a
highly popular video service competing directly must make inter-company politics a little uncomfortable. All in all it is hard to see the point to Google's purchase of YouTube, but who am I to argue. All I can say is, congratulations Chad, Steve and Jawed, I take my hat of to you and hope your baby doesn't go too far down the
GoogleTube road.
Acquisitions and continual product releases have helped Google remain headline news through out the online community. Some,
including a co-founder, believe the rapid expansion and evolution of the company is detrimental, but the truth is that it continues to keep the interest of geeks across the world and thus far nothing has suffered as a result. Provided the forward momentum doesn't begin to impact on existing products I will close watch on and try out Google's ever growing list of services. I wonder though, is it better to spend $1.65 billion on an existing product or spend $1.65 billion on developing something yourself. When I have that kind of cash to burn I'll let you know.
Categories: Web2.0, Google, Docs&Spreadsheets, Analytics, YouTube